Strategic Communications Leader

Momen
Khaiti

Senior Communications Director | Strategic Communications Manager

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Momen Khaiti

Overview

Strategic Communications Leader with 20+ years of experience in UAE Government and Semi-Government sectors.

Expert in modernizing communication departments by architecting "Content Supply Chains" that blend high-level media strategy with AI-driven operational excellence. Proven track record of leading bilingual teams to deliver high-profile narratives while ensuring strict institutional compliance. Recently engineered workflows that improved efficiency by 35% and scaled digital audience growth to 100,000+ subscribers.

Core Competencies

Leadership

Strategic Communications, Crisis Management, Change Management, Stakeholder Engagement.

Operational Excellence

Content Operations (ContentOps), Workflow Automation, AI-Human Hybrid Systems.

Content Strategy

Bilingual (Arabic/English) Narrative Development, Executive Writing, SEO/AI-Search Optimization.

Digital Innovation

Digital Transformation, Generative AI Implementation, Data-Driven Audience Growth.

Professional Experience

Senior Corporate Communications Consultant

Government Sector | NIM DIGITAL CONSULTANCY

Feb 2026 – Present
  • Bilingual Narrative Architecture: Developing the official "Tone of Voice" and messaging guidelines for high-profile UAE government initiatives to ensure a consistent institutional identity.
  • High-Impact Asset Creation: Authoring and refining executive-level bilingual assets, including strategic announcements, VIP stakeholder mailers, video scripts, and keynote presentations.
  • Strategic Alignment: Ensuring linguistic precision and message integrity in both Arabic and English for communications related to key government projects.
  • Public-Facing Narratives: Translating complex institutional goals into clear, impactful stories for diverse public and semi-government audiences.

Communication Manager

KHALIFA UNIVERSITY

Jan 2023 – Feb 2026
  • Operational Re-engineering: Transformed the department into a modern "Content Supply Chain" by diagnosing lifecycle bottlenecks and implementing a unified Trello-based ecosystem.
  • AI-Human Hybrid Workflow: Scaled content production efficiency by 35% by architecting and deploying AI-automated workflows with strict "human-in-the-loop" quality protocols.
  • Audience Scaling: Conceptualized a data-driven strategy for the institutional LinkedIn Newsletter, growing subscribers from 0 to 100,000+ using an AI-augmented content engine.
  • Reputation Management: Led the "Messaging House" initiative to standardize bilingual narratives across all channels (Web, PR, Social), ensuring brand consistency.
  • Web Strategy & Engagement: Directed content strategy for the website, overseeing AI-powered media integrations that drove a 13% increase in user engagement.
  • Event Leadership: Orchestrated communication logistics for global events (e.g., IROS 2024), managing 1,000+ bilingual assets for 10,000+ attendees.

Senior Specialist, Media & Communications

KHALIFA UNIVERSITY

Progressed through Media Specialist to Senior Specialist

Dec 2008 – Dec 2022
  • Merger Communications: Led strategic narrative and change management during a complex institutional merger, mitigating reputational risk.
  • Editorial Governance: Founded the institution’s first official Arabic Style Guide and unified the post-merger writing team through standardized templates.
  • Executive Thought Leadership: Ghostwrote high-level content and book chapters concerning the educational vision of UAE leadership.
  • Early Digital Adoption: Pioneered the university’s digital footprint, driving brand awareness across emerging platforms during their initial UAE adoption.

Assistant Manager

EMIRATES ISLAMIC | Dubai, UAE

Dec 2006 – Nov 2008
  • PR Management: Supervised external agencies for annual financial results and secured high-profile speaking engagements for leadership.
  • Corporate Reporting: Managed the end-to-end production of bilingual annual reports and internal newsletters.

Account Executive

BURSON | Dubai, UAE

Oct 2005 – Dec 2006

Client Servicing: Provided primary communication support for tier-1 telecom clients (Etisalat), coordinating media campaigns and logistics for high-profile regional events.

Education

MSc in Digital Transformation

Expected 2027

University of Hull, UK

BSc in Mathematics

2000

United Arab Emirates University, Al Ain, UAE

Languages

Arabic Native
English Proficient (Executive Level)

Technical Skills

AI & Automation

Generative AI for Comms Trello Automation AI-Search Optimization (GEO) Content Supply Chains

Platforms & Tools

Microsoft 365 Google Workspace Project Management Systems Digital Audience Analytics